For the most part, Playrix's titles adopt match-three elements. Playrix has claimed that only 45 per cent of players reach level 20, with 18 per cent hitting level 100, meaning the vast majority of users do not reach the mini-games.Ĭurrently, there are around 10 mini-games in Homescapes, which are found once every 10 levels. The gameplay witnessed in the Facebook ads only became available earlier this year, and are found in the later levels. However, as explained by the company, Gardenscapes and Homescapes feature 5,895 and 4,160 levels respectively with only 0.03 per cent of players reaching the end content. Playrix has insisted that the content included in the advertisements does appear in its games. Īs detailed by the ASA, seven people complained about the ads seen on Facebook as they believed them to be misleading. If (response & !response.error_message) else if ($('.wt-share-item').Two Facebook ads for Playrix's Homescapes and Gardenscapes have been banned by the Advertising Standards Agency (ASA). Both games are called ‘Match-3’ similar to Candy Crush or Bejewelled simple but addictive It can appeal to large masses as it uses its style of play.ĭataShareType = $this.attr('data-share-type'),ĭataPostUrl = $this.attr('data-post-url'), Because both games have reached over 100 million downloads in the Play Store. Homescapes and Gardenscapes have become very popular games, possibly due to misleading advertisements. But because the ads do not represent the games correctly and do not match the content We concluded that they were misleading.“ when using expressions It decided that ads should no longer be shown and warned Playrix that it should use the actual content of the game in future ads.
RELATED NEWS 9 mobile games as fun as Subway SurfersĪSA made a statement on the subject, “We realized that users had to continue the game for a long time to access the game shown in ads.
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